New Hockey Video Game is First Ever Feature Licenses from Multiple Sports Leagues (including NHL) Hockeyology Sports Video Games by Sportsologist - March 9, 20200 Apple revealed “Ultimate Rivals” from Bit Fry Game Studios, Inc., a new sports game franchise that brings together athletes across hockey, basketball, football, baseball and soccer into a single officially licensed video game, a first in sports and gaming. In “Ultimate Rivals: The Rink,” the first title in the franchise,