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Brad Marchand Launches March Munch Cinnamon Crunch Cereal with PLB Sports & Entertainment

PITTSBURGH, PA (March 23, 2022) – Brad Marchand, 2x hockey All-Star and Boston winger, announced today that he has entered a partnership with PLB Sports & Entertainment, the creators of Flutie Flakes, to launch his March Munch Cinnamon Crunch cereal, a cinnamon toast square profile, in the Spring of 2022.  The cereal will be available online at in addition to Shaw’s, Star Markets and Market Basket locations. 

A portion of the proceeds from the sale of cereal benefits Christopher’s Haven, a Boston based organization whose mission is to operate a supportive and affordable living community consisting of apartments and a community recreation area for families of children undergoing cancer treatment in nearby Boston hospitals.

“Having my own cereal is a dream come true,” said Marchand. “Growing up, as a kid I would see different athletes with their own cereal, I just never thought it would be me one day. The fact that it is my favorite cereal makes this project event sweeter.”

The cereal is produced in partnership with PLB Sports and Entertainment and Marchand’s agent Kim Zayotti at Blue Sky Sports & Entertainment.  For more than 30 years, PLBSE has created unique brands and lines for athletes and entertainers such as Patrick Mahomes Mahomes Magic Crunch, Doug Flutie’s Flutie Flakes, Josh Allen’s Josh’s Jaqs, Barstool Sports Pardon My Flakes and many more.

“Brad and his team have been great to work with in creating his own brand of cereal,” said Kara Sayers, Digital Marketing and Social Media Manager for PLB Sports. “What he does on and off the ice for the city of Boston is nothing short of incredible. I am excited for his fans to finally be able to get their hands on March Munch.”


PLB Sports and Entertainment has created unique brands for athletes and entertainers for over 30 years. Some of PLBSE’s iconic partnerships include Flutie Flakes, Ed McCaffrey’s Rocky Mountain Mustard, the late Bob Ross, and the WWE that sold millions of units in major retailers around the USA and Canada. In 2020, PLBSE partnered with Kansas City quarterback Patrick Mahomes, Pittsburgh wide Receiver JuJu Smith-Schuster, Minnesota quarterback Kirk Cousins, Green Bay running back Aaron Jones, Buffalo Quarterback Josh Allen, 2020 National Champion LSU Tigers, and Barstool Sports’ Pardon My Take. In 2021, PLBSE released limited-edition products in partnership with Miami Guard Tyler Herro, Cleveland running back Nick Chubb, Arizona wide receiver DeAndre Hopkins, Chicago safety Eddie Jackson, and other partnerships in the NFL & NHL, along with Universal Studios’ Field of Dreams. PLBSE products and information can be found at and on Instagram at @plbse. 


Blue Sky Sports & Entertainment is a full-service sports marketing and events management firm dedicated to providing our clients with the very best personal service.  With our experience, knowledge, and contacts in the industry we are ready to plan events, secure talent for appearances, and develop strategic marketing partnerships.  We blend the talent and capabilities of our clients with our vision and expertise to maximize success in measurable and meaningful ways.

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