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Brent Burns And Allain Roy Talk About The NRX Launch

Aaron Ryan, Brent Burns, and Allain Roy are launching NRX. Hockey players now have a tailored option that fits them. I was curious about the service, and how it impacted Roy, a former goalie and agent, and Burns, a veteran star who now plays for the Carolina Hurricanes. So I spoke to Burns and Roy.

Here is a Q and A with Allain Roy and Brent Burns to find out more about the company and Burns’s career.

Russ: As far as the investment and brand opportunities go, are they all geared towards hockey players?

Allain: NorthRock X works with all types of athletes, entertainers, and business and team executives, finding brand and investment opportunities that suit each of their individual goals and needs. With the launch of NRX Hockey, we now have a team and division that will work exclusively with hockey players, and we tailor everything we do for them so they reach their highest potential on and off the ice. 

Russ: As far as the investment and brand opportunities go, are they all geared towards hockey players?

Allain: NorthRock X works with all types of athletes, entertainers, and business and team executives, finding brand and investment opportunities that suit each of their individual goals and needs. With the launch of NRX Hockey, we now have a team and division that will work exclusively with hockey players, and we tailor everything we do for them so they reach their highest potential on and off the ice. 

Russ: Do you speak goalie? Do goalies trust other goalies since they’re a bit different?

Allain: I do speak goalie since that was my position throughout my playing career.  We are all a little special, but it’s likely one of the most interesting positions in sports.  I do feel that a lot of times, it takes a goalie to truly understand another goalie, and we do represent a lot of goalies at RSG Hockey.

Russ: What are lifestyle services?

Allain: Lifestyle services can include everything from helping our clients with moves or relocations to helping them make travel plans. 

Russ: How early in your career did you start thinking about finances and investments beyond the ordinary?

Brent: Not as early as I should have, in retrospect. I really came to have a solid plan and foundation when I met Rob Nelson, the CEO of NorthRock Partners, who has guided and supported my family and I for years. I wish I would have met him sooner, and I tell the younger guys, it is never too early to start planning and thinking about your financial future. NRX is a great partner in that process.

Russ: Do you think being in Carolina will present new brand opportunities for you?

Brent: Moving to North Carolina has been an awesome experience for my family and me. We didn’t know what to expect but have been truly surprised by how great the people are and how much they love their Canes. This hockey team means a lot to this city, and if we do our part and win games, there will be a number of opportunities to connect with the fans and the community broadly.

Russ: What’s it like getting ready for training camp knowing your team is a true Stanley Cup contender?

Brent: It’s exciting. I feel nervous and excited in the best way for the first time in years.

Here’s more about the company:

NorthRock X is announcing NRX Hockey, a new division dedicated to helping hockey players reach their greatest potential on and off the ice. Through a strategic partnership with RSG, a global hockey agency, NRX Hockey becomes the deepest, advice and service firm in the hockey industry, with the knowledge, experience, and relationships equipped to support the unique needs of hockey professionals around the world. RSG Hockey will continue to be a world class agency, but as part of this strategic partnership, RSG clients in North America and Europe will now also be able to tap into the lifestyle and financial advisory support NorthRock X is known for. NRX Hockey is also working with players, owners, and executives represented by other agencies, creating an individually tailored suite of financial and lifestyle services depending on their needs. 

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