EA SPORTS NHL 17 released a new gameplay video giving the first look at EA SPORTS Hockey League. See how you can take your EA SPORTS Hockey League team to the next level and build your brand by completing games, and leveling up your player and team to unlock customization items. In the most competitive and customizable EASHL ever, you can give your players, team and uniforms a unique look or use the all-new Arena Creator to build the home ice you’ve always wanted.

Watch the NHL 17 EA SPORTS Hockey League: Build Your Brand video here and visit the NHL blog to learn more about what’s new in EASHL in NHL 17 this year.